Is John Assaraf a Scam or the Real Deal?



Is John Assaraf a scam? Is this life coach and personal development guru the real deal? Are his programs worth the money and do they actually work?

Let’s take a closer look and find out…


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Name: John Assaraf

Title: Serial Entrepreneur

My Rating: 9/10


~ John Assaraf Reviews ~


Who Is John Assaraf?

Is John Assaraf a ScamJohn Assaraf was born in Tel Aviv, Israel in 1961 and now lives in the USA. He is a self-confessed serial entrepreneur. Over the years he has managed to build 5 multi-million dollar companies.

These days he focuses on being a life coach and helping people achieve their full potential. He is considered by many to be one of the world’s leading behavioural and mindset experts.

Although he’s been a successful businessman and author for many years, he really came to prominence when he featured in the hit 2006 movie “The Secret”.

Today he is CEO of the hugely-successful NeuroGym company, which is his brainchild. We’ll talk more about that in a while.

John actually had a pretty rough childhood where he grew up in Montreal, Canada. It was because of this rocky upbringing and the results it brought to his life that John came to realise he needed to improve his outlook and make changes if he ever wanted to live the life he believed he was meant to live.

He knew then the power of our own minds to bring about positive change, so he first worked on himself, then made it a life mission to set out and empower others across the globe to be able to do the same.


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John Assaraf Books

He has written 3 books over the years, two of which have been NYT best sellers. The 3 books are:

  1. Having It All
  2. The Answer
  3. The Vision Board Kit

Having It All – NYT Best Seller. This chronicles John’s life, from his turbulent youth in Montreal, through to his years of enlightenment, self-development, and ultimately learning how to help others turn their lives around for the better.

The Answer – NYT Best Seller. Co-written with business growth expert, Murray Smith, The Answer is a self-help business book. It is a guide for success in today’s competitive and ever-changing business world. It will inspire and motivate business owners and entrepreneurs to greater levels of success.

The Vision Board Kit – This book teaches the power of visualization skills. John demonstrates how to create an effective vision board, as well as describing how his vision boards helped him create the life of his dreams.

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John Assaraf and “The Secret”

John Assaraf and The SecretSome people actually think the movie The Secret was based on the book written by Rhonda Byrne. It was, in fact, the other way around. The movie was released in March 2006, then Rhonda Byrne wrote the book based on the movie. The book has since gone on to sell more than 20 million copies.

Although John Assaraf was already hugely successful prior to his role in The Secret film, it was his appearance as a key speaker in the movie that really made him a household name and an immediately recognisable figure. In fact, everyone who appeared in the film was shot to super stardom, at least for a while.

John’s main message in the film was how using the law of attraction and the power of the mind could cure or prevent disease, manifest great wealth and teach us that we can overcome any obstacle and have what we want in life.

It’s very much the same message he still teaches today, and used to teach long before The Secret film and book became a reality.


NeuroGym Logo


John Assaraf and NeuroGym

These days John’s major focus is on his hugely-successful NeuroGym brain retraining program, which is comprised of a number of different courses designed to help participants achieve specific results in various areas of their lives. John teamed up with other experts in the fields of neuroscience, developmental psychology and modern technology to put this intensive program together and the results have been a worldwide phenomena.

I have written a full review of the NeuroGym suite of training programs and you can read my review here.

The NeuroGym training platform is comprised of a whole range of great trainings, and I’ll briefly mention them here. For more detailed information, check out my NeuroGym review.


Brain-A-Thon Banner


Winning the Game of Money – This program targets our beliefs about money, eradicating a negative relationship with money and replacing it with a positive one. Once our subconscious minds have developed a positive attitude toward money and achieving wealth, our actions will then take over and start to bring more money into our lives. Winning the Game of Money will prove to be a life changer.

Winning the Game of Weight Loss – Again, weight loss, dieting and exercise all start in the mind. Once we have our minds right when it comes to effective weight loss, the better we will be at going about doing the things to lose the weight and, most importantly, keep it off.

Cloning of Business Success – Learn to grow your business faster and easier than ever before, achieving those financial goals is quick time.

Winning the Game of Fear – Fear is what holds us back from success and having many of the things we want in life. Learning how to overcome our deep-seated fears really is the key to unlocking the doors to success, abundance and, ultimately our happiness.

Having it All – This training program is really a condensed overview of everything that’s taught in the NeuroGym suite of programs.

There are actually quite a few more training programs to get involved in, but those listed above are the main ones.


Winning The Game Of Money


Is John Assaraf a Scam?

No, John Assaraf and his training programs are not a scam at all. He is the real deal, and the guy is living proof of everything he teaches. If he wasn’t, he wouldn’t have been so successful for so long. Millions of people across the globe lead more abundant lives today because of John Assaraf and the help he has given them.


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Darren Burton

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I am an author, online entrepreneur and internet marketer. I work from home and anywhere else in the world I choose to work. I've been making a living online since 2010, and you can do it too. I'm here to help.

4 thoughts on “Is John Assaraf a Scam or the Real Deal?

  1. John Assaraf seems to have figured out the way to people’s hearts… and wallets! I was unfamiliar with his work prior to reading your article. He sounds like such a motivational genius. I will definitely be checking out some of his material!

    Thank you for this wonderful, informational article. I think that I will benefit tremendously from some of his pieces.

    • Yes, he definitely knows how to motivate. there are quite a few videos featuring him on YouTube and they are worth a look. He featured in the movie The Secret, which is about the law of attraction. If you haven’t seen the movie, take a look at it.

  2. This is a very informative review, I’ve never heard of John Assaraf before but based on everything I read about him in this review. It seems like he’s the real deal, the NeuroGym brain retraining program sounds intriguing. So what John Assaraf is saying is if we can retrain our brain to develop a more positive attitude towards money and wealth that we will increase our chances of attaining them. This is good to know.

    • John Assaraf has been around for a long time running businesses and writing books, but he became somewhat of a household name when he was featured on The Secret movie in 2006, along with Bob Proctor and a number of others in the personal development niche. His courses and materials are definitely worth trying. Everything first starts with how we think, and the better our thought processes, the better life we can create for ourselves and the people around us.

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