Starting a website or blog that produces an income really is the dream. It allows you to focus on something you love while also enjoying the many benefits of a flexible and free lifestyle (such as working from a beach in the Caribbean!)
But because of how attractive it is to many people, you need to be wary of scams and other empty promises. There are good ways to make money on the internet, and there are bad ways, ones that will end up costing you more than you earn.
Affiliate marketing though, is one of the best. This is the process of selling other people’s products in exchange for a commission. It’s the same principle as running a store, except this time you have access to a truly global audience.
However, being successful with affiliate marketing is a challenge. You may enjoy some initial success, but this can be hard to sustain. Cutting the costs associated with your site, such as your broadband internet bill, is a great way to boost margins.
But sometimes you really need to focus on increasing sales so that you can grow and continue to enjoy your free and flexible lifestyle. So consider these methods for helping you boost affiliate sales.
Explore New Traffic Sources
In the end, affiliate marketing is really a numbers game. The more people you can bring to your site, the more you will be able to convert into customers (hopefully). So if you’re looking to boost affiliate sales, consider new ways to drive traffic. Ideally, you will want to be bringing in people from many different areas of the internet.
For example, consider doing a SEO campaign to help bring in people using search engines. Organic search is one of the primary sources of website traffic, so make sure you’re exploiting this tactic as much as possible. You could also invest in some social media promotions to help you reach new audiences, or you could start a newsletter, or a podcast, to try and attract people who are looking for more consistent content.
Social media sites such as Pinterest, Facebook and Instagram are a great way to attract free followers.
In the end, you’ll probably wind up trying to exploit all of these traffic sources. But to start, take a look at what you’re currently doing to see where you could expand and give a boost to your sales numbers.
Optimize Your Content
Conversion rates are a good way to measure how effective your content is. High conversion rates means people are getting what they want and are being convinced to take whatever action it is you’re asking them to take.
But there is a lot more to conversions than meets the eye. People will respond much differently to different types of content. And little things, such as the layout of your page, the format of your post, or the images you use, can all have an impact on how well you do at converting visitors into customers.
As a result, a great way to boost affiliate sales is to spend some time optimizing your content. Consider running some A/B tests. These are experiments where you expose different parts of your audience to different content. They allow you to see what is more successful, and this information will help you alter your other content to help produce similar results.
Engage in Email Marketing
Even with all the different social media platforms out there, email marketing still has a place. And if you’re not using it, then there’s a good chance you’re missing out on a good amount of affiliate sales.
But to do this right, you’re going to want to get some help. Consider investing in a customer relationship management (CRM) platform, as this will help you learn valuable information about the people who come to your site. And it will also help you set up campaigns that can be very effective.
The reason why these platforms are so successful is because they can help you offer personalized promotions. CRM software looks at a person’s browsing history and combines it with what they did on your site, and also their demographic information, to send out highly-targeted messaging.
For example, the software can recognize when someone spent a good deal of time looking at a product without purchasing it. And this will trigger a message to that person encouraging them to complete the sale, or offering them a promotion to help push them over the edge. CRM software requires an investment, but it can help provide a big boost to your affiliate sale performance.
Bring In New Affiliates
Lastly, another way to boost affiliate sales is to start working with new partners. It doesn’t (or shouldn’t) cost you anything to become an affiliate, so there’s no harm signing up for more programs.
However, if you do this, make sure your new partners offer products similar to those you already sell. For example, if you specialize in dietary and weight loss supplements and begin selling clothes, you might have a hard time recruiting new buyers. But if you were to start selling food box subscriptions, or even beauty products, then there might be just enough overlap for you to be able to bring sales numbers up.
Growth Starts Today
For most of this, there’s no reason to delay. Start working to implement these strategies and you’ll soon see a big boost in your affiliate sales, helping you bring in more money and keep on enjoying your free and flexible life.
About the Author: Kevin Conner is a digital entrepreneur with a passion for developing and implementing strategic growth plans for his businesses and advising others on theirs. His most recent venture is Broadbandsearch, an internet provider comparison and information site.
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Darren Burton
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